Learning Snapchat: Terms, Features, & Qualities Companies Should Be Aware Of

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A Thorough Snapchat Glossary: Terms, Definitions, & Examples

When it comes to uninitiated, navigating Snapchat’s content-first interface (the application starts instantly to a video clip screen with little to no direction on how to continue), functionality, and features could be a daunting procedure. But while many marketers may balk at learning a brand new collection of language terms (what exactly is escort reviews Greeley CO a “Snap,” anyhow?) and learning still another social media marketing platform, Snapchat’s record-breaking growth—the user that is app’s active has increased 30% within the previous 12 months, in accordance with Re/Code, as well as the amount of videos that users eat has jumped 400% for the reason that exact exact exact same period—has made advertising on Snapchat a must for brands wanting to target the app’s 130 million day-to-day active users.

To aid both individual Snapchat users and CMOs realize the functions and popular options that come with this year’s hottest app, we’ve compiled a comprehensive variety of the most important Snapchat terms, definitions, and examples. To learn more about just how brands are utilizing Snapchat to reach and engage teens and millennial audiences, consult our set of resources below:

Snapchat Marketing Resources:

  • How Brands Can Craft a marketing Strategy that is snapchat
  • What CMOs Have To Know About Snapchat
  • 5 Brands Which Are Crushing Snapchat Advertising
  • Snapchat Vs Instagram: Understanding the differences that are keyInfographic]
  • How To Locate Just The Right Snapchat Influencer For Your Brand Name
  • Snapchat For Company: How Exactly To Execute A Snapchat Takeover

Snapchat Glossary Terms

Snapchat’s approach that is innovative social networking has yielded lots of unique terms and functionality much unlike those with which Twitter and Instagram users might be familiar. The most effective Snapchat marketing campaigns, novice Snapchatters should first familiarize themselves with our simple Snapchat glossary to help users get the most out of their Snapchat accounts and brands launch

Auto-Advance Stories

Snapchat’s means of automating Snapchat Story-watching by connecting all whole stories together and playing them as one reel. Users not any longer need certainly to click on every specific tale they would you like to view. To skip a snapchatter’s that is specific, merely tap the display. To quit viewing the Auto-Advance Stories, swipe down on the display.

Talk 1.0

Chat 1.0 enables users to talk to friends and supporters through text along with delivering private “Snaps” (i.e. pictures and videos). Whenever watching a tale, swipe up to talk about this Snap; whenever finding simple, swipe straight to begin communicating with mcdougal for the Snap. a talk 1.0 conversation may also be initiated by double-tapping on a friend’s title.

Chat 2.0

Chat 2.0 can be an updated form of Chat 1.0 on Snapchat. In addition to any or all the abilities associated with the past iteration, friends is now able to phone one another, link through video talk, or deliver a sound note.


Discover is really a part made for brands and writers to develop Snapchat tales for the app’s large audiences. On Discover, users will find content that is branded by Vice, Cosmopolitan, constant Mail, ESPN, Tastemade, CNN, Buzzfeed, and much more. To access Discover, click a branded symbol, fall through the articles, and swipe up to see extra information about a certain Snap, tale, or brand name.

Buddy Emojis

Snapchat’s friend emojis represent how usually one delivers a Snap to some other individual. An emoji that seems like an hourglass, for instance, ensures that a user’s “Snapstreak” (i.e. how many times they keep in touch with that particular individual via Snapchat) is mostly about to finish, and a birthday dessert emoji seems when it is a user’s birthday celebration. For the comprehensive a number of just what each buddy emoji means, head to Settings > Manage > Friend Emojis.


Filters are improvements that users can select to embellish their Snaps. To include a filter, snap a photo simply or a video clip then swipe left to see just what filters can be obtained.


Probably the most innovative and popular features on Snapchat, lenses incorporate with a face that is user’s create entertaining animations and overlays that enhance a user’s Snaps. To trigger the lenses, press and hang on the face in a snap and proceed with the guidelines (such as for instance “open mouth”). Various contacts are released every day, and lots of brands reach millions by developing custom branded lenses.

Observe how Taco Bell’s “giant taco” lens shattered the record held by Gatorade right right right here.

A way that is great see what’s occurring across the world from a stranger’s viewpoint, reside is basically a Snapchat tale of a spot with a Snapchatter as a trip guide.

On-Demand Geofilters

Like filters, Geofilters decorate a user’s Snaps. Unlike regular filters, but, Geofilters are particular to a user’s location or a conference these are generally going to and will be employed to create engagement and encourage Snapchat users to share with you friends and followers to their experiences. On-Demand Geofilters could even be created and bought by people or smaller businesses and only be available whenever a Snapchat individual enters a geo-location that is specified.

One-Handed Zoom

To zoom in while “Snapping” (in other words. having A snapchat snap), users may slip their hand down and up to their smartphone display.

Our Campus Tale

Pupils, educators, and folks visiting college that is participating can access university-branded Geofilters to enhance their Snapchat Stories. When a college Geofilter was accessed, that Snap is added towards the college’s Campus [Snapchat] tale too. Our Campus tale is offered by UCLA, USC, Penn State, as well as the Univeristy of Texas.